Life is a test. We are not present on earth to just exist; we are here to learn. Life is a lesson. Love one another unconditionally. Love thyself unconditionally. We spend our whole lives learning to do this. Some succeed and some never have a clue. I'm trying. Love my fellow man. Don't react and don't always have to be right. This is one I'll have to work on for the rest of my life. Appreciate each day and recognize positive and negative as a part of life's experiences. Look around me and see life at it's best. The joys of living come as you strive to achieve your dreams. Its the quality of each day that is important, not the distant dream once achieved. Teach and nurture my children. You can never give them too much love. -Randa Jex 1/1/94

Tuesday, June 24

Atlas Snacks

{Zach's facebook post, making it official}


As some of you may know we launched a new business in March called Atlas Snacks.  We are doing a lot of R&D as we create new products and we are constantly using customer feedback to perfect the products.

Atlas Snacks is a small company founded in Natchez, Mississippi, the oldest settlement on the Mississippi river. In November we began a Paleo lifestyle. Anyone who eats Paleo knows that it can sometimes be a lot of work prepping the food you need to make it through the week.  Most importantly, for those moments between lunch and dinner when you just need a snack, you need something quick and healthy you can pick up so you aren't tempted to eat poorly. No-Grain Granola was the perfect solution - it's calorie and protein dense, a little sweet, and easy to take wherever you're going.  After a while, we couldn't go a day without it.

We thought if we were in need of a product like this, other people might be too.  The rest is history.

All of our food is handmade with natural, healthy, wholesome ingredients. Although some of our dried fruit has added sugar (most dried fruits do), we strive to use all-natural, fresh, preservative-free ingredients whenever possible. We care about what we put in our bodies and now we care what you put in yours. :)

Here is a quick timeline of events:

  • March 3: Atlas Snacks is born 
  • First 100 bags sell in 48 hours
  • March 21: Licensed our first commercial kitchen and hired first cook
  • March 21: Launched WEBSITE and social media-- including FACEBOOK, Twitter, and Instagram 
  • March 21: Started selling Original and Cinnamon Granola across state lines
  • April 7: Stock our first grocery store (they have sold out every single week since)
  • June 5-6: Went to our Mississippi Market as a vendor






Toasting Aimee Guido {Natchez Inc} with our Fat Mamas Margarita to kick off Mississippi Market

  • June 7: Move out of first licensed kitchen into large commercial kitchen on Main Street
  • June 10: 8 new retail stores are carry Atlas retail stores
  • June 11: Hire 2nd employee
  • June 17: Launch Power Mix in retail stores
  • June 23: Reveal new product and packaging-  "ALPHA", the first product in our Atlas Nutrition Line
  • June 24: We are 3 1/2 months YOUNG and we are now in 14 retail spaces. We have 2 wonderfully dedicated employees and a fabulous commercial kitchen. 



To all of those that have order online or purchased in stores, THANK YOU FOR YOUR SUPPORT!!!! There is no way we could have dreamed this flourishing the way it has.  We welcome information on potential wholesalers in your area.  We currently sell our products in CrossFit boxes, gift stores, grocery stores, florists, hardware stores, country stores, and variety stores.  If you want to carry Atlas products or know someone that should, please email us at info@atlassnacks.com.
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